Large tables, long menus, and a lunch trade with a hard two o'clock deadline.
No card required · works with your existing EPOS · live in under an hour
Birmingham's South Asian dining is built around large groups and long menus, often a hundred dishes or more. That is not a flaw — it is what the format requires — but it produces a specific failure on paper: guests scan a wall of options, cannot compare them, and order the four things they already know.
A long menu is where a digital one earns its keep most obviously. Filtering by dietary need, browsing by category, and getting a recommendation that fits the whole table turns menu length from a liability into an asset. With ten people at a table, each ordering from their own phone, nobody has to hold up the group asking what something is.
The canalside corporate trade has a firm cut-off — people are back at a desk by two, and every minute spent waiting to order or pay comes out of the part of the meal they actually wanted. Speed of ordering and speed of settling are the whole proposition there, and they are separate problems from the evening trade half a mile away.
Digbeth's independents live off a weekend and event-driven pattern rather than steady weekday trade. That means a small team absorbing a large surge, which is exactly the condition where verbal order-taking breaks down and rounds go unordered.
As with any event-led venue, it is worth running QR ordering only on the nights that need it rather than switching the whole operation over.
GBP pricing with a 30-day free trial and no card required. WowMenu runs alongside your existing EPOS, and menus support 25+ languages — which matters in a city where the guest mix genuinely spans several first languages within one service.
Move the sliders to your own numbers. The point is not our figures — it is how little the uplift has to be before the subscription pays for itself.
5% is the conservative default. WowMenu pilot restaurants have reported considerably more, but your own number is the one that matters.
An estimate based on the figures you entered, not a forecast or a guarantee. Actual results depend on your menu, your guests and how the platform is set up.
Yes, and that is where it helps most. Category browsing, dietary filtering and AI recommendations stop guests defaulting to the four dishes they already recognise.
Yes — each guest orders from their own phone rather than one person relaying a dozen choices, which is where large-table orders normally lose items.
GBP pricing from £60 per month for up to 20 tables, with a 30-day free trial and no card required.
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